#affluent audience

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Find Your Audience to Maximize Growth

In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...

Luxury Home Sales Will Continue in 2023 (and What That Means for You!)

Adapting To Change

With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...

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Celebrating Q1 Affluent Growth Successes: Dealers See Growth With the Affluent Audience in a Shifting Market

Dealer Strategies That Work

As we move through Q2, it’s clear that market conditions are changing. Tariff announcements have introduced new uncertainty across the industry, but our dealers aren’t panicking. They’re leaning into what they know works: proven strategies, a focus on the Affluent...

A beautiful kitchen's stainless steel luxury stove, hood, granite counter tops, and a custom, white and gold tiled back splash and faucet.

The Rise of High-End Appliances: Why More Americans Are Elevating Their Homes

Dealer Strategies That Work

Luxury isn’t just about status—it’s about experience. Today’s homeowners are investing in premium appliances not as indulgences but as essentials for the lifestyle they want. Whether it’s a pro-style range with restaurant-quality performance, a built-in refrigerator...

Spring Is February: Act Early to Capture Affluent Buyers

Capturing The Affluent Audience

For appliance dealers focused on the Affluent Audience™, February isn’t just another month—it’s the start of the peak buying season for premium and luxury appliance shoppers. While the calendar may say otherwise, luxury homeowners enter the new year ready to start...

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Find Your Audience to Maximize Growth

Luxury Home Sales Will Continue in 2023 (and What That Means for You!)

Celebrating Q1 Affluent Growth Successes: Dealers See Growth With the Affluent Audience in a Shifting Market

The Rise of High-End Appliances: Why More Americans Are Elevating Their Homes

Spring Is February: Act Early to Capture Affluent Buyers