Articles on Dealer Strategies That Work

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What Is the Perfect Premium/Luxury Brand?

Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...

Planning Marketing Funds Wisely with the Challenge of 2020

Dealer Strategies That Work

We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...

The Merry & Mindful Business Owner

Dealer Strategies That Work

As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...

The Overlooked Power of Brand Identity

Dealer Strategies That Work

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...

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Quick Upgrades to Appeal To Affluent Buyers

Dealer Strategies That Work

The Affluent Audience™ isn’t looking for the lowest price—they’re looking for confidence, expertise, and a brand that aligns with their expectations. If your business still relies on discount-driven messaging or lacks a strong luxury presence online, you could be...

How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

The Ad Investments That Clearly IMPACT High-End Growth

Dealer Strategies That Work

Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...

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No Results Found

What Is the Perfect Premium/Luxury Brand?

Planning Marketing Funds Wisely with the Challenge of 2020

The Merry & Mindful Business Owner

The Overlooked Power of Brand Identity

Quick Upgrades to Appeal To Affluent Buyers

How to Accelerate Growth in Slower Times

The Ad Investments That Clearly IMPACT High-End Growth