Articles on Dealer Strategies That Work

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Planning Marketing Funds Wisely with the Challenge of 2020

We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...

The Merry & Mindful Business Owner

Dealer Strategies That Work

As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...

The Overlooked Power of Brand Identity

Dealer Strategies That Work

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...

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How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

The Ad Investments That Clearly IMPACT High-End Growth

Dealer Strategies That Work

Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

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Planning Marketing Funds Wisely with the Challenge of 2020

The Merry & Mindful Business Owner

The Overlooked Power of Brand Identity

How to Accelerate Growth in Slower Times

The Ad Investments That Clearly IMPACT High-End Growth

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)