Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
How Will AI Impact High-End Appliance Marketing?
Artificial intelligence (AI) is here to stay, and it will absolutely impact your business if it hasn’t already. While machine learning has been used for a wide range of business functions for quite some time, a new form of AI known as generative AI was introduced to...
Playing a Smarter Game with Manufacturers
The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...
The Audience Who Is Constantly Buying
No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Luxury Home Sales Will Continue in 2023 (and What That Means for You!)
With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...
2023 Affluent Audience Trends for High-End Appliance Dealers
Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...
Create Repeat Customers: Close Your Marketing Loop
When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...
Why the State of the Premium and Luxury Appliance Industry Looks Bright
The National Kitchen and Bath Association (NKBA) is the leader in industry news, education, and trend predictions. Hence, it was not surprising that when the association predicted a slight kitchen and bath revenue decline in 2023, the numbers panned out and indeed...
Elevate Your Profits: A Shift Towards Premium and Luxury Brands
Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...
5 Simple Steps to Secure More Ad Funds
As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...
The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)
Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...
Why Investing in Your Business First Is Key to Market Domination
Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...
When You’re Serious About Showing Off Your Work
Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...
Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson
For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...