#marketing strategy

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Your Marketing Strategy: A Mid-Year Check-In

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

The Next Generation of Luxury Consumers

Adapting To Change

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

Key Takeaways from an Unpredictable Year

Adapting To Change

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

High-End Appliance Dealers: The Next Generation

Adapting To Change

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

lightbult in the foreground of group of people working around a table

Working Smarter and Staying Ahead: Adjusting Your Strategy for a Changing Market

Adapting To Change

This article is the final piece in a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1, Part 2, and Part 3. You know that your customer...

Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

Adapting To Change

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...

« Older Entries

Next Entries »

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

« Older Entries

Next Entries »

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Van Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

No Results Found

Your Marketing Strategy: A Mid-Year Check-In

Key Takeaways from an Unpredictable Year

High-End Appliance Dealers: The Next Generation

Working Smarter and Staying Ahead: Adjusting Your Strategy for a Changing Market

Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

How to Accelerate Growth in Slower Times

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)