Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
Thriving in Any Economy: The Case for Serving Both Retail and Builder Markets
Independent appliance dealers often focus solely on consumers or home builders. Diversifying your customer base and creating a business model that serves both homeowners and trade professionals is essential to creating a stable, resilient company that can weather...
Scaling Luxury Sales: Lessons from a 10x Growth Story
The Challenge: Rapid Growth Without a Plan A Mid-South appliance dealer set out to increase their luxury kitchen sales, and the results were astounding—going from selling one or two Thermador kitchen packages a year to selling 11 in just six months. While the surge in...
Spring Is February: Act Early to Capture Affluent Buyers
For appliance dealers focused on the Affluent Audience™, February isn’t just another month—it’s the start of the peak buying season for premium and luxury appliance shoppers. While the calendar may say otherwise, luxury homeowners enter the new year ready to start...
Is Your Business Model Ready for Today’s Challenges?
The phrase “sophisticated business model” might sound like unnecessary jargon. After all, if your business has been thriving for years, why change what’s already working? But here’s a question: how has the marketplace around your business evolved over the years? It’s...
Fueling Growth: The Impact of Getting Everyone Aligned for 2025
As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...
Why Investing in Your Business First Is Key to Market Domination
Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...
Why “Doing It All” Isn’t a Business Strategy
If you’ve been in this industry long enough, you’ve felt the pressure to do more: more promotions, more events, more volume. The appliance industry often reinforces the idea that whoever is bigger, louder, and busier will win. It’s no wonder so many...
The Hidden (But Not Really) Threat to Independent Appliance Dealers
A quiet shift is happening in the world of home products. Plumbing supply dealers are emerging from the shadows, leveraging their relationships with builders and designers to enter a new, high-stakes arena: the luxury appliance market. At first glance, this might seem...
The High-End Homeowner Is No Longer a Niche. They Are Your Future.
Over the past decade, the United States has experienced a dramatic surge in wealth. Between 2014 and 2024, the millionaire population increased by 78%, according to the USA Wealth Report 2025. The growth isn’t theoretical—it’s already happened. Wealth...
Celebrating Q1 Affluent Growth Successes: Dealers See Growth With the Affluent Audience in a Shifting Market
As we move through Q2, it’s clear that market conditions are changing. Tariff announcements have introduced new uncertainty across the industry, but our dealers aren’t panicking. They’re leaning into what they know works: proven strategies, a focus on the Affluent...
The Trust Factor: What Sets Your Business Apart And Why It Matters
For the Affluent Audience, buying premium and luxury appliances is about far more than features and finishes. It’s about confidence. Assurance. The sense that someone who understands the minute details of a luxury kitchen is guiding them. This is where independent...
Shifting Your Mindset From “What’s Slowing” To “What’s Selling”
In a recent Marketplace story about sluggish appliance sales, the reporter highlighted the same talking points we keep hearing from the media and from the industry: The housing market is slowing. The tariff impact is coming. Sales are down for mass-market brands. None...
More Profit. Less Competition. Greater Control.
A Short Study: Why Independent Dealers Are Moving in a New Direction When sales slow or competition intensifies, most appliance dealers follow the same well-worn path: launch more promotions, push for higher volume, and hope revenue keeps pace. It feels like the...