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Articles on Dealer Strategies That Work

growth

Scaling Luxury Sales: Lessons from a 10x Growth Story

Dealer Strategies That Work

The Challenge: Rapid Growth Without a Plan A Mid-South appliance dealer set out to increase their luxury kitchen sales, and the results were astounding—going from selling one or two Thermador kitchen packages a year to selling 11 in just six months. While the surge in...

team goals

Fueling Growth: The Impact of Getting Everyone Aligned for 2025

Dealer Strategies That Work

As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...

self promotion

Why Investing in Your Business First Is Key to Market Domination

Dealer Strategies That Work

Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...

photographer

When You’re Serious About Showing Off Your Work

Dealer Strategies That Work

Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...

sales knob

Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson

Dealer Strategies That Work

For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...

calendar planning

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

curating inventory

When More Isn’t Better: The Value of Curating Your Inventory

Dealer Strategies That Work

Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...

funded ads

When Manufacturers Dictate Your Future

Dealer Strategies That Work

Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...

GROWTH

Elevate Your Profits: A Shift Towards Premium and Luxury Brands

Dealer Strategies That Work

Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...

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close up of hands clapping

Celebrating Q1 Affluent Growth Successes: Dealers See Growth With the Affluent Audience in a Shifting Market

Dealer Strategies That Work

As we move through Q2, it’s clear that market conditions are changing. Tariff announcements have introduced new uncertainty across the industry, but our dealers aren’t panicking. They’re leaning into what they know works: proven strategies, a focus on the Affluent...

A beautiful kitchen's stainless steel luxury stove, hood, granite counter tops, and a custom, white and gold tiled back splash and faucet.

The Rise of High-End Appliances: Why More Americans Are Elevating Their Homes

Dealer Strategies That Work

Luxury isn’t just about status—it’s about experience. Today’s homeowners are investing in premium appliances not as indulgences but as essentials for the lifestyle they want. Whether it’s a pro-style range with restaurant-quality performance, a built-in refrigerator...

Balanced business model

Thriving in Any Economy: The Case for Serving Both Retail and Builder Markets

Dealer Strategies That Work

Independent appliance dealers often focus solely on consumers or home builders. Diversifying your customer base and creating a business model that serves both homeowners and trade professionals is essential to creating a stable, resilient company that can weather...

growth

Scaling Luxury Sales: Lessons from a 10x Growth Story

Dealer Strategies That Work

The Challenge: Rapid Growth Without a Plan A Mid-South appliance dealer set out to increase their luxury kitchen sales, and the results were astounding—going from selling one or two Thermador kitchen packages a year to selling 11 in just six months. While the surge in...

team goals

Fueling Growth: The Impact of Getting Everyone Aligned for 2025

Dealer Strategies That Work

As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...

self promotion

Why Investing in Your Business First Is Key to Market Domination

Dealer Strategies That Work

Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...

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handshake

The Trust Factor: What Sets Your Business Apart And Why It Matters

Dealer Strategies That Work

For the Affluent Audience, buying premium and luxury appliances is about far more than features and finishes. It’s about confidence. Assurance. The sense that someone who understands the minute details of a luxury kitchen is guiding them. This is where independent...

Business execs use magnifying glass to change data arrow direction

More Profit. Less Competition. Greater Control.

Dealer Strategies That Work

A Short Study: Why Independent Dealers Are Moving in a New Direction When sales slow or competition intensifies, most appliance dealers follow the same well-worn path: launch more promotions, push for higher volume, and hope revenue keeps pace. It feels like the...

business man bombarded from all sides

Why “Doing It All” Isn’t a Business Strategy

Dealer Strategies That Work

If you’ve been in this industry long enough, you’ve felt the pressure to do more: more promotions, more events, more volume. The appliance industry often reinforces the idea that whoever is bigger, louder, and busier will win. It’s no wonder so many...

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