There was a time when standing out as an independent dealer was fairly straightforward. Carry the right brands. Run consistent promotions. Build a reputation over decades, and customers would come. Those things still matter. But they don’t separate one dealer from...

There was a time when standing out as an independent dealer was fairly straightforward. Carry the right brands. Run consistent promotions. Build a reputation over decades, and customers would come. Those things still matter. But they don’t separate one dealer from...

There was a time when standing out as an independent dealer was fairly straightforward. Carry the right brands. Run consistent promotions. Build a reputation over decades, and customers would come. Those things still matter. But they don’t separate one dealer from...