None of us knows what the future holds, and while we hope and pray that things return to "normal" as soon as possible, nothing feels "normal" today. Acknowledging the unique circumstances as they are evolving, and addressing potential concerns of your clients is not...
One Dealer’s Strategy For Survival Through COVID-19
Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...
Progressive Communication in Crisis
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business...
New Idea: Implementing Video Appointments
When you think about how to navigate the retail experience with customers while following the guidelines for social distancing, you have to consider things that are out of the box. Now might be the time to look at video appointments. We just walked through this...
Clear Communications to Consumers on Covid-19
None of us knows what the future holds, and while we hope and pray that things return to "normal" as soon as possible, nothing feels "normal" today. Acknowledging the unique circumstances as they are evolving, and addressing potential concerns of your clients is not...
Video Appointments for the High-End Sale
This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...
How to Plan for a Different Season of Growth
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
Take Back Control of Your Showroom
The crisis phase of the COVID-19 situation seems to be behind us. You’re now ready to take back control of your showroom and move forward from a business perspective, while still being sensitive to the changing situation, and in compliance with your local or state...