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High-End Appliance Dealers: The Next Generation

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

How to Plan for a Different Season of Growth

Dealer Strategies That Work

Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...

One Dealer’s Strategy For Survival Through COVID-19

Adapting To Change

Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...

Progressive Communication in Crisis

Dealer Strategies That Work

Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business...

Luxury’s Hot Sales Window

Dealer Strategies That Work

The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...

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Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson

Dealer Strategies That Work

For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

When More Isn’t Better: The Value of Curating Your Inventory

Dealer Strategies That Work

Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...

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Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

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High-End Appliance Dealers: The Next Generation

How to Plan for a Different Season of Growth

One Dealer’s Strategy For Survival Through COVID-19

Progressive Communication in Crisis

Luxury’s Hot Sales Window

Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson

Your End-Of-Year Campaigning Starts Now

When More Isn’t Better: The Value of Curating Your Inventory